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As senior vice president of marketing and communications for Ryland Eric Elder is responsible for national marketing strategies including advertising promotion Internet-based marketing efforts and sales training as well as internal and external communications and publicity.
Mr. Elder joined Ryland in 1995 as vice president of marketing for Ryland Homes' West region. In February 2000 he was promoted to his present position as senior vice president of marketing.
Prior to joining Ryland Mr. Elder was with KB Home for nine years where he held the position of corporate vice president of marketing for the 15 operating divisions in the United States and Mexico. Mr. Elder's experience includes residential project management sales sales management marketing and advertising.
Mr. Elder is involved in several professional associations including the Los Angeles and Ventura County Sales and Marketing Councils where he has been awarded both Sales Manager and Marketing Director of the Year and the National Association of Home Builders (NAHB) where he has been a national convention speaker. The NAHB named Mr. Elder Marketing Director of the Year 2001.
A graduate of Trinity University in San Antonio Texas Mr. Elder earned his bachelor of science degree in home building in 1980.
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