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Elise serves as a bridge between the high-level mental model and the more detailed design, ensuring that functional product requirements are met. Elise starts with an understanding of the overall project, scope of work, timeframes and product space, and then focuses on gathering and representing client product requirements, including application or web site requirements and feature/function requirements. This functional product perspective rounds out the Product Realization process, ensuring that the solution derived during the iterative design process supports the features the user requires, in addition to offering superior usability, interaction and aesthetic design. Elise has a broad background in strategy, specifications, product management/marketing and project management. She has extensive experience defining, building, launching and marketing innovative technology-based products and services, with a focus on enterprise applications. At Mental Models, Elise also manages client projects, bringing resources to bear as needed and managing project execution and delivery. Elise has worked as an independent marketing consultant for several high-tech companies; and has served as Director of Product Management at Avaya Inc. and Director of Product Marketing at Network Tools, Inc. She has also held senior marketing positions at Netsys Technologies (acquired by Cisco Systems) and Make Systems. Prior to these positions, Elise worked in a consulting capacity for Fortune 50 clients while at AT&T Bell Labs. During her tenure, Elise has fully managed several industry award-winning software solutions. Elise and David began working together 15 years ago and Elise has worked with the Simkin brothers on many Mental Models projects over the years since then. Elise holds an M.S. in Operations Research from the University of California/Berkeley. | 