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Was promoted in August 2007 to this position, where she is responsible for the creative direction, trends and focus for the apparel line each season, as well as leading the Visual Design & Merchandising department in support of the retail stores. Ms. Petrocco joined the company in February 2004 as Director of Visual Design and Merchandising and was promoted to Divisional Vice-President of Visual Design and Merchandising in August 2005. Prior to joining Coldwater Creek, Ms. Petrocco spent 11 years at Cole Haan, lastly as Director of Visual Design and Merchandising for both the national and international divisions. Her career spans more than 20 years in visual design for the retail apparel industry. | 