Eileen Joyce is an expert media/marketing strategist, specializing in broadcast media planning, negotiating, and the optimization of results. She has 35 years of business, advertising, and direct marketing experience ranging from media sales, planning and buying to serving as ad agency account executive, media director, and general manager with top advertising companies in New York, Toronto and Los Angeles. Her expertise includes brand strategy and direct response tactics for the marketing of packaged goods, corporate identity, theatrical, and political campaigns. In 1988 she founded The Media Team (TMT Media Corp.), a direct response media service. Eileen sold TMT after growing the business into one of the largest and respected infomercial buying companies at the time. Some of the hits the company worked on were: Dave del Dotto Financial Freedom, Richard Simmons Weight Loss, Victoria Jackson Cosmetics, Video Professor Software, Bissell Big Green Machine, The Juice Man, Russ Whitney Leadership Seminars, and Time-Life. Over the past ten years, Eileen has successfully worked with advertising/marketing companies and entrepreneurs to expand their business. The combination of her industry knowledge, strategic thinking, and process management provide clients with the expertise critical in today s challenging marketplace. Eileen works as a team member in providing broadcast media/marketing strategy and turnkey campaign management. Together they plan, setup, execute, analyze, and respond effectively to results. Clients are guaranteed working with veteran advertising/direct marketers who plan and implement campaign details from development through rollout.