|
Edye joined Phoenix in September, 2007 as President of the newly formed Media Research Practice. Edye has nearly twenty-five years of experience in a variety of different designs, including attitude and usage, program and promotional testing, concept testing and segmentation analysis. Prior to joining Phoenix, Edye worked at TNS (formerly Chilton Research Services) for 13 years in the Technology Sector. She was the Senior Vice President in charge of the Media and Entertainment segment and managed a sales and management team responsible for the sale, design and execution of both continuous tracking and ad-hoc quantitative projects. Edye received a degree from the University of Pennsylvania, where she majored in Behavioral Communications from the Annenberg School. Edye has been active in both the Audience Research Foundation (ARF), as well as CTAM (Cable Television Marketing Association | 