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Edward F. Garofalo is Executive Vice President of Citi Cards, NA. In his current role as head of the Citi Brands organization, Mr.Garofalo is responsible for the management of Citi Cards’ largest credit card division, which accounts for more than $80 billion in managed bankcard loans. The Citi Brands organization, headquartered in Long Island City, New York, has more than 700 employees and includes all of the strategy, marketing, and implementation functions for Citi Cards, NA consumer bankcard products, as well as the ThankYou rewards network, which covers a number of businesses across Citi. The Citi Brands portfolio includes such industry-leading products as Citi AAdvantage®, Citi PremierPass®, the Dividend Card, AT&T Universal Card and a suite of Citi American Express cards. He is a member of Citi’s Management Committee and the Global Consumer Group Planning Group.
Prior to this role, Mr. Garofalo was responsible for managing strategic development for the Citi Sears Credit Service portfolio. The corporate office was based in Hoffman Estates, Illinois, and consisted of more than 300 employees. The Citi Sears business involves the direct management of the relationship with Sears, the management of the private label and co-brand products, and the coordination and implementation of non-cards Citi products to Sears and/or its customers.
Mr. Garofalo began his career with Citi Cards in Kansas City in 1999, when he joined as the Director of Collections. He also acted as Kansas City Site President, later becoming the Director of Customer Service within Citi Cards. While there, he served on several boards, including the Greater Kansas City Chamber of Commerce, the Heart of America United Way, the Kansas City Area Development Council, and St. Luke’s Northland Hospital.
Prior to joining Citi/Citi Cards, Mr. Garofalo held several senior management positions at Bank One, where he spent 15 years. His roles included Senior Vice President of Marketing for First USA’s card portfolio and Chief Marketing Officer for Bank One’s bankcards division. He also held management positions in Bank One’s Operations and Technology organizations.
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