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Ed Bocknik joined Direct Media in September 1980 as an Account Executive in the firm's consumer list management group. Over the years, he gained experience in all areas of the direct mail industry. In 1992, he was named head of DMI's Business-to-Business/High-Tech list management division and from 1995 through 2003, directed all of Direct Media's list and insert management groups.
Recognized for his expertise both in sales management and list marketing, today he heads DMI's eCommerce Services unit. The eCommerce group provides solutions for clients in such areas as online lead generation, customer retention management and revenue generation. Specific services include online ad placements, building web traffic, email messaging and deployment, co-registration sales and email list management.
He graduated from Iona College in 1979 with a BBA in Marketing and Communication Arts and in 1983 earned an MBA in Business Administration. | 