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Doug Rozen develops and leads Carlson Marketing’s Interactive capability ensuring innovative ideas meet client needs now and in the future. Based in Minneapolis, he oversees a team of experts across the world. In today’s fragmented media market, where consumers are in control, Doug has the know-how to develop world-class Interactive solutions that truly grab attention and motivate engagement. His vision is for Carlson Marketing to be a leader in the Interactive industry just as it is in the Marketing Services sector. To do that, he will rely on Carlson Marketing’s expertise in 1to1 coupled with a point of view that Interactive is any and every communication channel that uses technology to create a dialogue. Before coming to Carlson Marketing in July 2006, Doug spent seven years as Senior Partner and Managing Director at JWT’s RMG Connect. During this time, he established digital@jwt, and combined JWT’s digital, direct and data service offerings to form connect@jwt which ultimately led to RMG Connect one of the largest non-traditional integrated communications agencies in the world. At RMG Connect, Doug was responsible for notable clients such as Unilever, Nestle, Illinois Bureau of Tourism, Kraft Foods, U.S. Marine Corps, Orkin, Western Union, and Dreyer’s. Doug’s prior experience includes building an intranet for General Motors, developing an extranet application for First Union National Bank, designing a CD-ROM and lead acquisition campaign for a national Internet service provider, creating an e-commerce solution for an international computer company, and streaming the first collegiate football game worldwide. He holds a bachelor of science degree in Psychology with a Marketing emphasis from the University of Wisconsin-Madison and was a goalkeeper for the 1995 Division I NCAA National Champion soccer team. | 