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Doug Armstrong is a member of the management team of West Monroe Partners, where he leads the Customer Solutions practice working with many clients to advance their customer and knowledge-sharing strategies. He also works with many private equity firms to conduct IT and Customer due diligence for various acquisition targets. Doug is responsible for the company's business development function and business information systems.
Highlights
With West Monroe Partners, Doug has led many client projects to address customer acquisition and retention strategy, eBusiness strategy, customer relationship management, knowledge sharing and collaboration, enterprise content management, portal technology, Microsoft SharePoint 2007, Internet marketing, software requirements and selection, web site redesigns, usability testing, Internet operations efficiency, IT due diligence, and transaction-related services.
His clients span a wide range of industries and include Equity Residential, LRN, Hostway, Lake Capital, Raymond James Capital, Friend Skoler, Baird Capital, CCC Information Services, Walton Street Capital, Classic Residence by Hyatt, Washington Mutual, Navigant Consulting, and the Wrigley Company.
Previously, Doug was a Managing Director with the Integration Services practice at BearingPoint. He also was a Partner with Andersen's Business Consulting practice, where he created, led, and managed a global Internet consultancy practice of more than 200 professionals specializing in Internet design, portals, content management, and development. Doug also created and managed Andersen's in-house digital marketing group -- a responsibility that included internal and external web properties and client extranet programs. He held various marketing director positions at Andersen, leading the implementation of marketing programs for new service line launches, advertising, interactive marketing, public relations, and brand management.
Doug serves as an Adjunct Professor at both Northwestern University and DePaul University's Kellstadt Graduate School of Business, where he instructs MBA students in "Strategic Marketing" and "Technology and the Marketing Function." He also serves on DePaul University's digital marketing advisory board to help guide the continuing education program for the University's Interactive Marketing Institute. Doug is a member of the Springboard Foundation, which was created to improve the quality of life in Chicago's economically challenged neighborhoods through the support of small, not-for-profit organizations throughout Chicago.
Doug co-authored The Clickable Corporation: Successful Strategies for Capturing the Internet Advantage (The Free Press, July 1999). He is an accomplished presenter who has shared insights at many conferences and seminars dealing with strategic Internet topics, marketing, and knowledge management. He was invited to speak at the World Economic Forum in Davos, Switzerland, the World Economic Development Congress in Washington, D.C. and Hong Kong, and IBM's Make it Easy conference.
He also is an active board member of the Springboard Foundation, which supports small, under-funded and grass-roots after school programs in Chicago’s most impoverished neighborhoods. Springboard is committed to improving the lives of inner-city children in Chicago through significant personal time and financial decisions.
Doug received his MBA in Marketing from the University of Illinois, Champaign-Urbana, and his B.A. in Public Policy from Tulane University in New Orleans. |
