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Didi D'Errico is a Senior Vice President responsible for enterprise technology accounts at the agency's flagship office in San Francisco. A seasoned counselor with expertise across infrastructure, applications, business intelligence and database technology companies of all sizes, Didi brings industry perspective, executive counsel, and quick-strike, high-impact program ideas to her clients. She currently drives the strategy for Hyperion's product PR and provides counsel for Sun's new SOA initiative (SeeBeyond), CA's Clarity Division, and is helping position start ups Mindjet, Nomis and Tacit for greater market presence.
Since joining the firm in 1990, Didi has played a key role in launching/ establishing many of today's key enterprise technology players, including: HP, infrastructure leaders BEA , TIBCO and Vitria; ERP/CRM heavyweights Clarify, Baan and E.piphany; and database vendor Sybase. Additionally, she's leveraged her corporate positioning expertise to counsel more consumer-focused efforts for MCI and Sony's PlayStation Division, SCEA.
Previously, Didi was with Hi-Tech Communications (now part of Webber-Shandwick), where she ran the media and customer programs on the Oracle Corporation, Unisys, and Evans & Sutherland accounts. She also managed employee communications and community relations at Ball Corporation, a Fortune 500 diversified products manufacturer.
Didi graduated from St. Bonaventure University in Olean, New York, with a B.A. in mass communications, and from Ball State University in Muncie, Indiana, with an M.A. in public relations.
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