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Dennis Cary is United's senior vice president-Marketing. He is based at the company's headquarters in Chicago.
Named to the position in February 2005, Cary is responsible for all aspects of United's marketing advertising, customer communications, united.com and the award-winning Mileage Plus® program. Prior to his current position, Cary served as United's vice president of Revenue Management, where he was responsible for pricing, inventory management, Global Distribution System (GDS) management and revenue forecasting.
Before joining United in June 2004, Cary spent 13 years at American Airlines where he served in a variety of leadership roles in the airline’s marketing, sales, and revenue management organizations, including head of Marketing, Sales, and Reservations for the Europe, Middle East, and Africa region, and president of American’s AAdvantage® program.
Cary holds a master's degree in business administration from Duke University’s Fuqua School of Business, and a bachelor’s degree in computer science from California State University, Northridge. He currently serves on the Board of Trustees at Chicago’s Steppenwolf Theater and was a founding member of the editorial board for the International Journal of Revenue and Pricing Management. | 