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As the EVP of Marketing and Strategic Relationships for HowStuffWorks, Dawn Whaley drives the company's corporate marketing and development efforts and is responsible for developing and executing the marketing strategy which includes external and internal communications, brand marketing and corporate affairs.
Dawn was also a founding member of The Convex Group, a media and technology holding company that owned HowStuffWorks until its sale to Discovery Communications in 2007.
Prior to her role with The Convex Group, Dawn served as Executive Vice President for Alexander Ogilvy Public Relations, which she helped grow from a 10-employee, regional agency with less than $1 million in annual billings to a 300-employee global firm with more than $40 billion in annual billings in less than five years. Whaley opened five new offices, including New York, San Francisco, Denver, Dallas, and Washington, D.C. She also orchestrated the acquisition of the agency by WPP in 1998.
Prior to that, Whaley was in a marketing position associated with the MGM Library Acquisition at Turner Entertainment Company and was Director of Marketing at ALG, a high-end desktop publishing VAR with approximately $100 million in annual revenue. | 