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Raines has held a variety of leadership roles within The Coca-Cola Company, most recently serving as the company's Vice President of Integrated Marketing Communication for the North American division. In this role, he led the development of media and communication strategies for the world's largest beverage company, including the oversight of all advertising media investments in the United States. He was responsible for identifying and securing Coca-Cola's unique sponsorship of American Idol and was named one of 12 Entertainment Marketers of the Year in 2003 by Ad Age magazine for that effort. Raines initially managed national media for Columbia Pictures (a unit of The Coca-Cola Company at that time). He moved to Tokyo in 1994 to direct the company's media, sports and entertainment marketing teams in the North Pacific Division. While in Japan, he organized and managed the company's sponsorship of the 1998 Olympic Winter Games in Nagano, Japan, and returned to Atlanta in late 1998 as the company's director of International Olympic Marketing. Prior to joining The Coca-Cola Company, Raines held senior media buying positions with J. Walter Thompson Atlanta and NW Ayer in New York | 