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As Vice President of Cygnus Interactive, Parsha works extensively with the publishing and expo divisions to deliver high-quality digital products for the company's more than 30,000 advertisers and marketers. He recently launched Cygnus Buyer's Guides, the only industry directory that allows customers to strategically target their placement, add links to press releases and showcase products all in one area visited by thousands of active buyers. Parsha spent more than a decade at Bloomberg, a leading global provider of data, news and analytics, where he was responsible for developing business strategy for Bloomberg News and Media. The company is at the top of the financial media industry, disseminating content through its news service, television, radio, magazine and books for investment professionals.As a project manager on several global initiatives, Parsha managed projects from the initial formulation process, through development, testing and final roll-out. He also directed the enhancement of Bloomberg news stories from text-based display to web-based display and was the liaison between the company and the United States Treasury on improving data dissemination for auction results. | 