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David Norton is the Senior Vice President and Chief Marketing Officer at Harrah's Entertainment, which operates more than 40 casinos nationwide and 10 others worldwide and has been recognized for its outstanding marketing practices by the Wall St. Journal, Info Week and CIO Magazine. HET's brands include Caesars, Horseshoe, Paris, Flamingo and several others.
Norton is responsible for the company's Direct Marketing Strategy, Brand Management, Promotions, Research, VIP Marketing, Revenue Management, Teleservices, the Total Rewards Customer Loyalty Program, Internet Marketing, Marketing Reinvestment, Operational CRM, Multi-cultural Marketing, Mobile Initiatives, Retail, Branch Offices, Charter Programs and Travel Services.
Prior to joining Harrah's in October of 1998, Norton worked in the credit card industry with American Express, Household International and MBNA. He has a B.S. in Finance from Boston College, an MBA from Loyola College and a Masters in Management of Technology from the University of Pennsylvania and the Wharton School. | 