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As director of strategic initiatives, David collaborates with creative and account teams to foster holistic thinking and identify white spaces in a brand’s business before it even knows the white space exists. It's that holistic thinking that promotes the imperative differentiation in the competitive landscape of our current and potential clients.
David’s curiosity and humility make him an agreeable leader. He encourages his teams to go for the glory and believes that without failure there is no growth. That willingness to take risks gives him his edge.
A firm believer in the lost art of storytelling, David insists that no person or brand is boring because each has a story to tell. He would know. David has helped build and tell the story for brands including Gucci, Sony, Verizon Wireless, Speed Stick, Hill's Pet Nutrition and RadioShack. He put it nicely when he said, The brand with the best story wins.
On a personal note: From household carpentry to vintage Mustang restoration, David has a white-
collar mind and a blue-collar soul. | 