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David Craford serves as Pathwork Diagnostics' vice president, commercial operations, where he leads the company's overall marketing, sales and customer support strategies and operations. He has 20 years experience in the life sciences industry with a proven track record for building new markets and establishing market leadership.
Prior to joining Pathwork, Mr. Craford was most recently vice president of business development at Affymetrix, where he held various business development and marketing leadership roles. During his tenure at Affymetrix, he developed and implemented marketing and sales strategies, successfully brought complex new products to market and delivered strong marketplace results. Prior to Affymetrix, Mr. Craford held senior sales roles at Amersham Life Sciences and sales, marketing, and support roles at BTX, a life sciences instrumentation company.
Mr. Craford received a BA in biochemistry and cell biology from the University of California San Diego and an MBA, with a focus on marketing and finance, from the University of California Berkeley 's Haas School of Business. | 