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Profile of Dave Thomas
 

Dave Thomas

 
Pres. - Media Client Services - Nielsen Media Research
 
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Company Name : Nielsen Media Research
 
Company Website : www.nielsenmedia.com
 
Company Address : 770 Broadway
, New York, NY,
United States,
 
Dave Thomas Profile :
Pres. - Media Client Services - Nielsen Media Research
 
Dave Thomas Biography :

Dave Thomas is President of Media Client Services for The Nielsen Company. In this role, he is responsible for establishing Nielsen's 'one voice'relationship for all of its media clients, and overseeing all media client service leaders for Nielsen services including Nielsen Media Research, and Nielsen Entertainment. In this role, Dave reports to Susan Whiting, Executive Vice President of The Nielsen Company, and is based in New York.

Prior to this role, Dave was Senior Vice President, Strategy and Business Development for Nielsen Media Research, with responsibility for strategic planning, business advancement, strategic relationship development, marketing, negotiation and policy planning for major corporate contracts and client relationships. He also oversaw third-party and licensing agreements and was in charge of Nielsen Advertiser Services (NAS), which provides advanced information solutions to help national advertisers deliver more effective campaigns and respond more quickly to competition.

Earlier, he served as co-General Manager of Nielsen's National Business Unit overseeing sales and marketing to Nielsen's national clients, including broadcast networks, cable networks, advertising agencies, and syndicators. Before that, he was Senior Vice President and Director of Marketing for Monitor-Plus, the Company's competitive, multimedia advertising intelligence service, where he directed all Monitor-Plus sales and marketing functions.

Dave joined Nielsen Media Research in 1989. He initially served as Vice President, National Account Group Manager for the Nielsen Homevideo Index (NHI), Nielsen's national and local cable television service. Dave's responsibilities in that role included marketing and sales of Nielsen Media Research's national product line, including metered service, to national cable networks. During Dave's tenure in that capacity, NHI added 22 new cable network customers.

Dave began his career at Cunningham & Walsh in 1977 and progressed through a variety of media management positions among agencies, media-buying services and advertisers. He has held positions at 7-UP, DeWitt Media and Media Buying Services International, where he was Vice President and Director of Planning and Development before joining Nielsen Media Research.

Dave holds a BA from Wesleyan University, and lives in Briarcliff Manor, New York with his two sons.

 
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