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Daryl Q. Wolfe serves as International Speedway Corporation's Vice President and Chief Marketing Officer. He has been employed by ISC since 1995.
Wolfe oversees the Company's corporate and consumer sales and marketing initiatives, and manages ISC's licensing properties. In addition, he has overall responsibility for integrated media sales and ISC’s custom publishing department. Wolfe oversees a staff that identifies, negotiates, secures and oversees the day-to-day management of marketing partnerships with many of the most powerful and visible companies in America. The Marketing Partnership group is charged with maximizing revenue by utilizing ISC’s collective portfolio of marketing assets.
Wolfe’s team manages relationships by identifying specific goal-oriented marketing programs and cross-corporate opportunities for existing partners. Those partnerships include numerous multi-business unit agreements and single and multi-track agreements in more than 100 different sponsorship categories. He also works closely with ISC’s network partners (ABC, FOX, ESPN, Speed Channel, Etc.) focusing on pre-promotion and media sales surrounding ISC’s events.
Wolfe most currently served as ISC’s Vice President, Sales and Media and prior to that, ISC’s Managing Director - Marketing Partnerships. Prior to ISC marketing, Wolfe held a variety of positions at ISC, including Promotions Representative and Director of Publicity at Daytona International Speedway, an ISC facility.
Wolfe graduated from Florida State University in 1992, earning a BA in Finance. | 