Daryl is responsible for Specific Media's business intelligence strategy and related services and technologies. Currently, his focus is on the company's data intelligence and analytic applications, encompassing multi-dimensional analysis, end-user modeling and reporting, as well as data mining. Prior to joining Specific Media in June 2007, Daryl was the Vice President of Marketing Planning and Analysis for PhotoWorks, an online photo publishing company. At PhotoWorks Daryl was responsible for business forecasting, marketing and business intelligence operations. Before joining PhotoWorks, Daryl served as the Analytical Data Manager for the Seattle Times where he wrote and implemented the marketing database system supporting all aspects of the newspaper's daily operations. Daryl received a BS degree in 1995 from the University of Wisconsin, Madison, continuing education on the application of advanced statistics through information systems.