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Darryl joined Boost Mobile in May 2004 as Vice President of Marketing, following a highly successful career with the Coca-Cola Company. Before joining Boost Mobile to lead its marketing and branding efforts, Darryl served in various senior level marketing positions including directing all North American entertainment marketing, spearheading the development of advertising across all brands and leading the marketing for the multibillion dollar Sprite brand. As a result of his leadership and the efforts of his team, Sprite was the fastest growing soft drink brand in the U.S. for two consecutive years. He earned his M.B.A. from Clark Atlanta University and B.A. degree from Alabama A&M University. A Detroit native, Darryl and his family now reside in the O.C.
The Goods
Favorite ringtone:
"The Anthem "Where You At? " - Kanye West, Ludacris and The Game
Favorite Boost handset:
My favorite Boost handset is the limited edition Boost i860 "Woody" because it's clever.
Life outside of work:
My life outside of work is filled with family, music, community and faith.
Favorite thing about Boost:
Boost's passion, energy and the will to win we will not lose | 