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Darrel Rhea, CEO of Cheskin, has spent the last 25 years working on the front lines of innovation with the world’s top corporations -- helping them understand their customers, their needs and their experiences -- and marrying the best of design, strategy and market research into a solid business proposition. Featured in Malcolm Gladwell’s New York Times bestseller Blink, Rhea is one of America's top strategic design consultants. His mission is to help companies create products, services and brands that serve both the consumer and the bottom line and to build value by generating experiences that are meaningful to consumers and profitable to producers, shareholders and investors. He, and the Cheskin teams he leads, work in close collaboration with global organizations including Microsoft, Pfizer, and Del Monte Foods, to bring product and service innovations to fruition. Rhea is a frequent keynote speaker to senior executives at U.S. and international organizations and conferences around the world including Forbes CEO and CIO Forums, World Economic Forum, Kellogg School Marketing Conference, Icograda International Design Conference, the Commonwealth Club, PDMA, IDSA, and DMI. In his book, Making Meaning: How Successful Businesses Deliver Meaningful Experiences, Darrel pushes the envelope of innovation in design, business strategy, marketing, and customer experience. At the heart of his work is a clear-cut and simple message of making meaning through relentless attention to the people you serve. | 