Dan Grigorovici joined TACODA as Vice President of Data Strategy and Analytics in October of 2007. Prior to TACODA, Dan worked at Digitas as the Vice President/Associate Director of Digital Analytics, supporting the integration of online and offline data for new methodologies in behavioral and lifestyle/aspirational segmentation. Other duties included structured testing and predictive modeling of integrated customer and online user data. His concentration is on developing integrated, automated data reporting solutions and user modeling techniques for segmentation, targeting and personalization. Earlier positions were with Carat Fusion, Fastclick, and IBM Business Solutions. His interests are in state-of-the-art data mining techniques (multivariate, multicriteria context aware recommendation systems), Semantic Web, and non-relational data (social network data analysis through statistical relational learning). Mr. Grigorovici holds a Ph.D. from Penn State and has several patents and publications in data mining and analytics of interactive and emerging media.