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Dakota Pippins, MBA is the Founder and CEO of Pippins Strategies, LLC, a marketing consulting firm that advises large corporations on strategies for attracting Urban consumers. Mr. Pippins established Pippins Strategies, LLC in 2003 after leaving Vigilante/Publicis Inc., where he founded and served as Director of The Urban Think Tank (the company’s strategic planning and research unit). Since January 2001, Mr. Pippins has served on the Board of Directors of Hormel Foods Corporation and places emphasis on corporate governance. His previous experiences include serving as Director of The Management Institute of New York University ("NYU"), Senior Vice President-Planning and Development for the T&E Services (credit cards) division of Citicorp, Senior Vice President at the Chisholm-Mingo Group advertising agency, Co-Founder-CEO of UTO Direct, Vice President-Management Supervisor at Burrell Communications Group advertising agency, and various marketing management positions at General Foods, where he began his marketing career. Mr. Pippins has successfully developed and managed businesses in package goods, financial services, telecommunications and durable goods. While at General Foods, Mr. Pippins developed Crystal Light, one of their most successful products of the last 20 years. As a Senior Vice President of a division on Citicorp, he managed the development of an award-winning marketing program that resulted in a dramatic increase in the company’s market share among business travelers. Mr. Pippins is an Adjunct Assistant Professor at NYU where he served for five years as Director of NYU’s Management Institute and currently teaches a course on Urban Marketing Strategies. Also, while at NYU, Mr. Pippins developed the university’s first course in Integrated Marketing Communications and served as Director of the Center of Direct Marketing. Mr. Pippins has lectured extensively on marketing strategies at numerous institutions, including. Northwestern University’s Kellogg Business School, NYU’s Interactive Marketing Institute and the Direct Marketing Association. During 1995 and 1996, he traveled extensively throughout West Africa and co-founded Sustainable Community Development Network, Inc. ("SCDN") an organization dedicated to building sustainable communities in both the United States and Africa. Mr. Pippins obtained his Masters of Business Administration degree from the University of Wisconsin and B.S. in Psychology from the University of Illinois, with a minor in Mathematics and Anthropology. Mr. Pippins also has an extensive background in Chemical Engineering.
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