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Costas Pavlides is the Managing Director of Guideline’s Boston-based Custom Market Research Group. He joined Guideline in April 2005 following the Company’s acquisition of Atlantic Research & Consulting.
In addition to managing business development and operations, Mr. Pavlides oversees key client accounts in the branding, advertising, and financial services arenas and over the past five years has worked extensively with clients in these industries. Important areas of concentration include customer satisfaction and loyalty, branding research, advertising effectiveness, and product development and positioning. In the recent past, he has assisted a leading national bank with a significant volume of research related to customer satisfaction and loyalty, including comprehensive studies related to problem incidence and customer attrition.
Mr. Pavlides holds a Bachelor’s degree from the Dublin Institute of Technology, Ireland. | 