|
~Christina Chavez has over ten years of experience in the entertainment marketing field. In her role as director of marketing and licensing, she oversees many aspects the Happy Tree Friends franchise for Mondo Media. Christina directs the development, execution and coordination of worldwide licensing and marketing strategies related to the television, DVD, mobile and merchandise launches for the animated program. Working with over a dozen licensing agents across the globe, Christina established initiatives that grew Happy Tree Friends from a cult Internet property to a multi-channel, global franchise in under three years. Today, Happy Tree Friends is recognized as one of the leaders in original online Flash animation.Prior to joining Mondo Media in January 2000, Christina managed key licensing programs for top music artists at Signatures Network, Inc., the industry leader in tour and entertainment licensing. At Signatures, Christina was responsible for product development, development of retail and promotional programs, and implementation of marketing strategies consistent with artists' core brand.After studying Music Industry Management at Northeastern University in Boston, Christina enjoyed several years at Sony Music, Geffen Records and Arista Records. | 