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Catherine Herkovic is Senior Vice President and Managing Director for National Television Client Services. In this role, she leads all aspects of sales and client service for U.S national television service.
Catherine reports to Sara Erichson, Executive Vice President, Client Services for Nielsen Media Research North America and is based in New York.
Prior to this role, Catherine was General Manager for Local Services. In this role she was responsible for sales, marketing, production and delivery of data to local broadcast and cable clients, as well as product services, information technology and quality assurance for the local ratings business.
Before taking over day-to-day responsibility for the Local Business Unit, Catherine was Senior Vice President in charge of Sales and Marketing for NSI and LPM services. Catherine joined NSI in 1984 as a research analyst, and then went on to join the NSI sales team in New York. In 1992, Catherine was named Group Account Manager in the Northeast. A year later, she became Vice President, Regional Manager of the NSI San Francisco office in charge of the Northwest. In 1997, she became Vice President and Western Sales Manager responsible for NSI offices in Los Angeles and San Francisco. In 1999, Catherine relocated back to her native New York to become Senior Vice President, Sales and Marketing for the Eastern territory, including the New York, Atlanta and Dallas regions.
Catherine is a 1984 graduate of Dowling College, New York. | 