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Few industries are as grueling on advertising and marketing professionals as packaged goods and groceries, where budgets are small, margins are smaller and demands are high. Yet fortunately for Explore's clients, Caroline has not only lived through the battles, but she's willing to share the lessons learned.
Skilled at strategic media planning, new product launches, test market planning and comprehensive research, Caroline is essential in the account planning process. Plus, with a past client roster featuring names such as Beatrice Foods, Nestle, Honda Motorcycles and JD Edwards, she knows her way around national, regional and local markets.
Prior to aligning with Explore, Caroline served as a vice president with McClain Finlon Advertising in Denver and Dailey & Associates in Los Angeles. She also independently provided media strategy and buying services for the University of Denver, Brown Palace and Regis University.
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