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Since joining RKS in 1994, Carmine Grastataro has focused on assisting clients to optimize the value obtained from marketing research with customers, employees, suppliers, trade allies, subsidiaries and advertising agencies. Turning research into action is the cornerstone of his services to RKS' clients. Strategic planning, tactical implementation, branding and positioning are his forte. He joined RKS after 15 years at American Electric Power (AEP), an energy company serving seven million people in seven states. Prior to joining AEP, he was a Systems Engineer for IBM Corporation. His experience includes marketing, customer service, advertising, branding, sales, and marketing research. His AEP career highlights include the establishment of the marketing research, national accounts, and business services divisions of AEP. As the Manager of Business Services, he was responsible for 330,000 commercial customers and annual energy sales of $1.2 billion. He earned the electric industry's first customer service award for his work with national account customers. Carmine Grastataro holds an MBA in Marketing Management from Capital University and a BBA in Statistical Analysis and Marketing Research from Baruch College. He is frequently asked to speak at marketing and advertising conferences. He authored several papers published by the American Society of Heating, Refrigeration, and Air Conditioning Engineers (ASHRAE), the Electric Power Research Institute (EPRI), and the Institute of Electrical and Electronic Engineers (IEEE). He has been quoted in Forbes Magazine on establishing brands for electricity, and several articles written about his customer research have appeared in The Wall Street Journal, The Energy Daily, Electrical World, AGA Monthly, California Energy Markets and a dozen more trade publications. | 