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Calvin L. Hodock is the former Chairman of the Board of the American Marketing Association, the world’s largest professional marketing society. He created the prestigious AMA Edison Awards presented annually for innovation excellence. During a twelve-year period, he reviewed Edison submissions for over five thousand new product and services from America’s elite corporations. Some of this material, not available in the public domain, is used in his new book Why Smart Companies Do Dumb Things.
Hodock has appeared on CBS Evening News, CNN, CNBC and Bloomberg, numerous radio stations in local markets, and print media, including Wall Street Journal, New York Times, San Jose Mercury, Brandweek, Advertising Age, and Promo Magazine. Hodock is a nationally recognized authority on marketing and product innovation. His marketing credentials were earned at the Gillette Company, Bayer, and Johnson & Johnson in senior management positions. He was also a partner at Comart KLP, one of the country’s largest marketing service agencies at the time.
Hodock currently teaches marketing courses at New York University and Berkeley College. He consults with blue chip corporations on how to revitalize their innovation process. He also is on the Board of Directors of the American Marketing Association Foundation. | 