Buck drives the strategy, development and performance of Syndero’s media acquisition and retention efforts. Prior to joining Syndero, Buck acted as Executive Vice President of Strategy and Customer Retention for Intelligent Beauty, Inc., where he was a founding employee of the company and helped develop several online and offline brands in the health and beauty product vertical. Before this, Buck was Vice President of Marketing at Alena (a division of Intermix Media), where he was responsible for the successful launch of Hydroderm Beverly Hills. Hydroderm went from $0 to over $60MM in annual revenue in less than two years due to aggressive customer acquisition and retention strategies led by Buck. Buck was also the first full-time employee at LowerMyBills.com, where as director of marketing he oversaw Customer Acquisition efforts that helped drive the company to profitability. Buck possesses over 12 years of leadership experience in the direct marketing space. Eight of those years have included a significant online component. Buck also brings vast experience in marketing multiple products and services direct to consumer via online, print, radio, television, direct mail and other media channels.