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Bruce Woodward joined AmazingMail in October 2007, marking his twentieth year in database and direct marketing. After seven years running his own marketing agency in Scottsdale, Arizona, he sharpened his magazine circulation skills with thirteen years at McMurry Publishing and PRIMEDIA Publishing in New York and Los Angeles. Always one to track and measure, Bruce claims responsibility for placing 737 million pieces of direct mail into the postal system. Most recently, he has consulted in list brokerage and database analytics. Bruce’s talents and efforts have helped a myriad of clients from large banks, hospitals and radio stations to small offices of real estate agents, insurance agents and not-for-profits. Now leading AmazingMail’s marketing efforts, he oversees corporate marketing communications strategy and product line management. He actively focuses on developing new and amazing ways for the company’s clients to achieve results. Bruce holds steadfastly to the belief that good marketing has measurable results and positive ROI. Success in direct marketing hinges simply on relevancy, he states. And relevancy hinges on a targeted mailing list, an appealing offer, compelling creative, and perfect timing. Relevancy is what it’s all about. | 