Bruce Pollock is vice president of professional services at West Interactive. He manages West's professional services and speech recognition businesses. Pollock has 17 years of business management experience spanning across a number of vertical industries including financial services, transportation and technology. His writings have been published in numerous industry journals including Speech Technology magazine, Energy Customer Management, Contact Professional Magazine, and others. Pollock has also been cited in The Economist magazine and other leading publications and has served as a panelist and moderator at technology industry events and forums. Pollock is a member of the board of directors of the VoiceXML Forum and the American Voice Input-Output Society (AVIOS). Before joining West, Pollock was co-founder and vice president of Voci, a speech recognition startup company based in San Jose, Calif. He has an master's degree from the Ivey School at the University of Western Ontario.