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As CEO of Brand Sense Partners, Brian France provides strategic guidance for the firm and its wide range of business development and brand extension initiatives. Actively involved in NASCAR for more than two decades, Brian is a member of the NASCAR-founding France family and assumed the roles of NASCAR Chairman and CEO in October 2003. France has been at the forefront of NASCAR's dramatic sponsorship growth, including the recent ground-breaking announcement of Sprint Nextel Communications as the new sponsor of the NASCAR NEXTEL Cup Series, which began in 2004. He has also led a host of marketing initiatives including internalizing the sanctioning body's licensing efforts and developing NASCAR's consolidated television plans that culminated with events being broadcast on FOX Sports, FX, NBC Sports and TNT. France has been the recipient of many awards, including "Sports Industrialist of the Year" by The Sports Business Daily and "Marketing Statesman of the Year" by the Sales and Marketing Executives International (SMEI). Additional awards include Advertising Age honoring France as one of the publication's top 100 marketers of the year and Promo Magazine naming him as one of that publication's top promoters of the year. He serves on many boards and is the founder and Chairman of NASCAR's Diversity Council, an organization comprised of motorsports executives focused on encouraging greater diversity within the industry. | 