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Bradley A. Ball has served as a director since December 12 2006. Mr. Ball is currently Vice President of Entertainment and Marketing for NASCAR and the NASCAR Media Group a position he accepted in February 2008. Most recently Mr. Ball served as Senior Partner at Moroch a full-service advertising firm where he has served since early 2007. Prior to that Mr. Ball served as President of Warner Bros.’ Domestic Theatrical Marketing division. While at Warner Bros. he directed all areas of film marketing for Warner Bros.’ North American operations and the release of over 90 films including You’ve Got Mail The Matrix and Harry Potter and the Sorcerer’s Stone. He also served as Chairman of the Time Warner Marketing Council integrating all divisions of Warner Bros. in cross-divisional marketing efforts to maximize efforts resulting from the AOL-Time Warner merger. Further Mr. Ball was a key player in Warner Bros.’ first entry into original IMAX content spearheading production and corporate sponsorship for the film NASCAR 3D the IMAX Experience. Before joining Warner Bros. Mr. Ball worked as Senior Vice President and Chief Marketing Officer for McDonald’s Corporation’s domestic business. During his tenure at McDonald’s he directed U.S. marketing plans for over 10 000 restaurants 2 800 franchises and their multiple agency system. His contributions included being co-architect of the Disney and McDonald’s global alliance the Atlanta Olympics campaign numerous Super Bowl advertisements and the launch of McDonald’s Did Somebody Say McDonald’s? branding campaign. Mr. Ball began his career at Davis Johnson Mogul and Colombatto a Los Angeles based advertising agency where he worked his way to partner.
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