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As President of ODC, Mr. Kates is dedicated to ensuring that all clients are provided with the best in research and analysis for all projects. His job is to put the ODC staff in the best position to succeed. Mr. Kates has managed market research projects for close to two decades. He understands that market research is far from only data collection - it's using data to help shape key decisions. His specialty involves developing research methodologies that will help clients effectively enhance marketing efforts, with a focus on social marketing issues, including energy efficiency and the environment.
He has managed large-scale research projects on a variety of subjects, and understands that, in all research projects, the details matter. He communicates the ODC philosophy that there are many ways to present data, but there is only one best way-ODC analysts are charged with finding the best way. He also sets the company's strategic direction, and works to ensure that ODC continues as a leading consulting firm specializing in market research.
Mr. Kates has spoken at numerous major industry events on such subjects as customer retention strategies, developing effective measurements of social marketing campaigns, and effectively utilizing the market research toolbox. He is also currently the Immediate Past President of the Association of Energy Services Professionals, as well as a member of the Public Relations Society of America and the Travel & Tourism Research Association. Mr. Kates holds a dual Bachelor of Science degree from Syracuse University in both Public Relations and Human Resources and a Master's in Business Administration from Babson College. | 