Bill is an industry expert in client marketing and strategy studies. Prior to becoming a team member at the Principal Group, Bill served as marketing manager with Data and Strategies Group, Inc. in Framingham, MA. In this position, he grew as an industry leader within the international industrial/technical market research, management consulting and business development firm.

Bill also spent six years as Senior Marketing Consultant with Applied Strategies, Inc., Natick, MA.

Bill's expertise is widely recognized in client marketing and strategy studies, with specific emphases in project design and layout, primary market research, data analysis, strategic interpretation, report writing, and client presentation.

His specific project work history includes market segmenting programs, product/market studies, competitive profiling, tactical marketing plan development, acquisition due diligence, benchmarking, customer satisfaction surveys, channel analysis, and strategic counseling.

Industry experience includes aerospace, building products, chemicals, electronics, industrial equipment and components, instrumentation and controls, medical products and equipment, metals and materials, refrigeration, service businesses, and specialty consumer products.

Bill holds a Master's in Business Administration from Fordham University.

Bill White's marketing expertise is a primary reason that clients can rely on the accuracy and analysis of the Principal Group in proprietary and multi-client reports.