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Bill Saunders has served the automotive industry for 27 years. He is respected throughout the industry as a leading innovator, contributing new tools and techniques including the first networked and handheld car clinics. Bill has helped automakers extend their reach with international and internet research, and has pioneered creative automotive research stimuli including advance design bucks and simulators. Bill founded Motoresearch Inc. in 1986 and grew it to become one of the industry’s dominant automotive consultants, before it was acquired by Synovate in 2000. Prior experience includes Maritz Marketing Research and Survey Data Research. Bill holds a B.S. in business journalism from Bowling Green State University in Ohio | 