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Bill Figenshu is Chief Operating Officer of SoftWave Media Exchange (SWMX). With over 34 years experience in the radio broadcast industry, Mr. Figenshu's responsibilities include significant oversight of the firm's day-to-day operations relative to sales and service strategy, new business and client development initiatives. Prior to joining SWMX, Mr. Figenshu was President and CEO of FigMedia1, LLC, a strategic consulting operation he founded to offer guidance and strategic planning in cluster and station operations, broadcast branding and talent development to companies and individuals within the broadcast industry. He also provided extensive consulting services on industry related issues to leading Wall Street Institutional Research Groups. Before launching FigMedia1, he spent two years as Western Region President for Citadel Broadcasting where he was charged with re-organizing the firm's Western operations, including the management and performance of over 70 stations. As a result of his efforts, after only 18 months the region recorded record revenues and cash flow, and became Citadel's leading region overall in growth, cash flow and margins. From 2001-2003, Mr. Figenshu was named one of the Top 40 Most Influential People in Radio by Radio Ink. | 