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Beth Neumann is the Chief Marketing Officer of Atkins Nutritionals, Inc. (ANI). In this capacity she oversees all aspects of brand development for the company’s portfolio. She joined ANI in 2004 as director of the Atkins Advantage® and Morning Start brands. Prior to ANI, Ms. Neumann spent seven years at Kraft Foods, where she served as Brand Director of Balance® Bar at the end of her tenure. In this role, she transitioned the newly acquired brand into Kraft while maintaining a retail sales growth rate of 22 percent. She also led the development of a 10-year financial plan for the brand and developed the vision, positioning and communication strategy. While at Kraft, she also managed Kool-Aid®, Crystal Light® and Country Time®. Prior to Kraft, Ms. Neumann served as a Senior Consultant at Andersen Consulting in Florham Park, NJ for three years, specializing in supply chain management. Ms. Neumann earned a MBA degree from Harvard University. She received a BS degree in Operations Research and Industrial Engineering from the Cornell University School of Engineering. | 