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What's more difficult? Hitting a low draw around a pesky line of live oaks to a back pin placement 200 yards away? Or helping clients navigate the shift from mass to targeted marketing in an ever-changing marketplace? For Beth, they're both a breeze. As a self-professed golf addict, who just happens to be Senior Vice President and Managing Director at imc², Beth provides strategic consulting to clients and creates new opportunities to effectively implement more targeted, customized communications programs. Before imc², Beth was the Executive Vice President of Client Results at Targetbase, where she ensured that the company's acquisition, cross-sell and retention solutions delivered superior results. During her 19 years there, Beth created and implemented successful customer acquisition and retention programs for Honda, Southwest Airlines, Disney, Choice Hotels, Iams, Nestlé and Pampers. She also played a leading role in establishing the company's analytical skill set and spent several years leading the business development team. Beth earned her Master of Science in statistics from Southern Methodist University and a Bachelor of Science in mathematics from Stephen F. Austin State University. | 