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Beryl Raff has been executive vice president and general merchandise manager of fine jewelry since 2005. In her role, Beryl oversees the largest full-service, fine jewelry department store business in the U.S., ensuring that the Company is offering a broad selection of merchandise with great style and quality at smart prices. Prior to joining JCPenney in 2001, Beryl served as the chairman and chief executive officer of Zale Corporation. In 1999, the Women’s Jewelry Association named her to its Lifetime Hall of Fame, and in 2002 the American ORT Jewelry Industry presented her with their Community Achievement Award. | 