Bert Armijo is a veteran of three startups. He brings to 3TERA 20 years of high-technology experience and has a proven ability to develop customer relationships, to communicate the value of new technologies to customers and to successfully plan and bring innovative products to market. In 3TERA Bert is responsible for product definition and customer relationships.



Prior to 3TERA, Bert was Director of Marketing with SolarFlare Communications, a fabless semiconductor startup developing a transceiver for 10GBASE-T. There he defined the company's product, working with key OEMs including Cisco Systems, Sun, Extreme Networks and Nortel.



Before SolarFlare, Bert was co-founder and Director of Marketing for fabric computing pioneering startup Topspin Communications. At Topspin, he developed the company's product roadmap for transparently combining LAN, SAN and server area networks into a virtualizable resource pool. Bert also worked with key OEMs including IBM, Sun, Dell and HP. Prior to Topspin, Bert was Director of Product Management for Nortel's High Performance Switching Division, launching the company's Enterprise LAN switch program, the Passport 8600, which he helped ramp to nearly $1 billion in annual sales in three years. Bert joined Nortel through the acquisition of Bay Networks, which had in turn acquired Gigabit Ethernet startup Rapid City Communications, where Bert was Director of Marketing. At Rapid City Bert was responsible for launching the first gigabit Ethernet routing switch in 1997. While at Bay Networks, Bert was also responsible for the launch of the BayStack brand targeting small and medium businesses and helped grow sales to more than $1billion. Bert has also held management positions with Cipher Data Products, California Peripherals, CMS Enhancements, and Mobius Technologies.



He received his BS in Computer Science from Cal State Fullerton and holds an MBA from Saint Mary's College.