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Beau Brendler is director of Consumer Reports WebWatch, the Internet integrity division of Consumers Union. WebWatch campaigns have signed up more than 250 companies, organizations and Web sites -- including The New York Times, CNN, Barnes & Noble, Monster.com and ING -- to abide by a list of credibility guidelines for Web sites. These guidelines, organized around the principles of transparency, separation of advertising and editorial, were endorsed by the U.S. State Department and translated into Russian, Chinese, Arabic, and Portuguese. Brendler came to the organization in May 2001 after five years at ABC News in New York, where he was editorial director and a founder of the ABC News.com Web site. His career spans newspapers, magazines and television, including five years as a reporter and assitant city editor in Anchorage, Alaska. He lives in Patterson, New York with his wife, daughter and son.
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