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Bart SelbyDirector of Marketing Mr. Selby has worked in life sciences for over 14 years, focusing on complex instrumentation. He spent seven years at Applied Biosystems in various roles. He began in engineering management, then consumables and finally marketing. As worldwide Product Manager for ABI's flagship line of DNA sequencers, he managed an instrument system with over $150M in total sales.
He left ABI to assist Affymetrix, the market leader in microarrays, develop an instrument product line. In three and a half years at Affy he helped introduce three instruments. Then as Americas Marketing Manager he worked closely with the sales force, helping Affy move into new markets.
He left Affy to co-found Innovative Biosensors, a rapid pathogen detection firm started with technology licensed from MIT. As a
Director at Optimedica, a KP funded start up, he helped transition a complex ophthalmic laser surgery instrument directly from development into the field.
Mr Selby has a Bachelor of Science in Business Administration from The Ohio State University, and holds two patents in DNA sequencing. A long time resident of Northern California, he is an avid sea kayaker, abalone diver and open water masters swimmer. He leads annual kayak trips with northern migration of the California gray whale.
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