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With more than 30 years in the information technology arena, Founding Partner and Executive Vice President Barry Kraft brings a broad range of technical and managerial expertise to ASC and our clients. In addition to his primary duties of managing the financial aspects of ASC’s sales and marketing operation, Barry also provides consultative services to clients through ASC’s unique Advantage Program. Many of the nation’s leading jewelers rely on his business acumen to improve the performance of their staff, better manage inventory, maximize sales, improve customer service and ultimately manage their businesses better. In fact, it’s Barry’s unique ability to translate business needs into technical requirements that’s led to ASC’s innovative direction in product development and management. A graduate of Union College in Schenectady, New York, Barry holds a bachelor’s of science degree in computer science. | 