Barb has over 15 years experience in business administration and marketing communications. Barb works closely with President, Shel Myeroff to develop business and marketing strategies, brand awareness, PR opportunities, promotional programs and collateral materials. She is focused on creating the right "mix" that will deliver the greatest impact and return. Barb earned her BSBA from Lake Erie College, Painesville, Ohio. She is a member of the American Marketing Association (AMA) Cleveland Chapter and a contributing writer for DRI's hiring advice articles that have appeared in numerous industry trade journals. In addition, Barb volunteers her time and wordsmith abilities for various local charities and fundraisers. She is married and has one child.