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Avi Lifshitz has been at the helm of Jordan Valley's financial efforts for the past ten years. He is a partner in the certified public accounting firm of Meiri-Lifshitz and has 20 years' experience in accounting, finance and business management. He lectures at the Technion-Israel Institute of Technology where he won an award for excellence in 1998.Avi is certified as a public accountant in Israel and holds a B.A. in economics and accounting from Haifa University. | 