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Ashok currently heads MaPS' India operations out of Chennai. He directs studies across a breadth of industries in areas such as pricing and product optimization, segmentation, new product development, and brand architecture and positioning. In addition, Ashok serves as Senior Technical Advisor across a wide variety of MaPS projects and is an expert in MaPS' statistical modeling techniques. Ashok has authored a variety of technical articles, published in leading academic journals. Ph.D., Massachusetts Institute of Technology. | 