Ari Kaufman joined LookSmart in April 2007 as Vice President, Publisher Services with the responsibility for managing the entire sales lifecycle, from the pre- and post-sales engineering process through account management, customer support, and renewal. In his current role as General Manager of Publisher Services, Ari is responsible for the National Publisher Services Operation including sales, account management, technical sales, and corporate and product marketing. Leading the complete strategic vision of the Publisher Services line of business, Ari holds P&L responsibility for one of LookSmart's two premium and performance business solutions. Ari brings over 10 years of experience in Internet advertising.
Prior to joining LookSmart, Ari served as Vice President of Sales at TruEffect Inc., a privately held Internet ad serving corporation, where he led the growth of the national sales organization. He also served as Vice President of Business Development at Integro, an eBusiness consulting firm. As Chief Strategy Officer for the international, London-based WILink.com plc., Ari facilitated pre- and post-IPO growth strategies and the revenue development cycle. Ari was one of the original founders of Zacks.com, and served as Executive Vice President of Internet Operations and Advertising and pioneered advertising-based websites.
Ari holds a B.S. in Animal Science from Purdue University.